Tag Archives: bodywork

New Marketing Scheme: Look Healthy

Seeing Beauty

A few weeks ago my sister got married. Though I am obviously biased, I mean this quite seriously when I say she was the most beautiful bride I’ve ever seen. She was radiant and graceful and rosy-checked and full of love. It was a sight to behold. But it wasn’t the makeup and the hairstyle, though wow, they did a very good job with both. When we met up in my parent’s kitchen the morning of the wedding and she was standing there with her hair dirty from sleep and her face unwashed she was equally as beautiful as ten hours later walking down the aisle.

Sitting there for a couple of hours in the beauty salon watching as the amazing stylist fluffed and powdered and prepped her hair for her updo I kept commenting that her face looked magnificent. In the three weeks before the wedding she went and received one facial a week in addition to working out and drinking lots of water. Without question I had never seen her glow with such health.

New Marketing Scheme

It got me thinking and its been on my mind ever since. I want to radiate that kind of health. At some point our society said it was okay for doctors to be overweight and for nurses to smoke. It was okay for therapists to be stressed out and massage therapists to go without bodywork.

Well this acupuncturist and yoga teacher is fed up with it. I want you to want my business because you think I am an excellent example of health. If I don’t look healthy enough yet don’t bring me your business.

Starting this week I am challenging myself to be as healthy as possible, to keep better boundaries around work time, to exercise more, to spend more time doing fun outdoor activities, to cook healthier foods and to nourish my soul amidst everything.

So in addition to postering, online advertising and increasing my SEO I’m going to woo new patients with my glowing complexion and boundless energy.

Demand More

If you don’t need acupuncture right now then I highly suggest you start demanding more of your care providers. Find someone who is fit, who has a good glow in their face, who knows more than you about health. I once had a substantially overweight doctor ask me in a very condescending tone if I exercised regularly. I almost punched him. Health providers shouldn’t ask questions unless they can back it up with their own personal experience.

Who is a Health Care Provider?

Yesterday I was talking about this with my husband and we talked about how unhealthy so many Western medical professionals look. He then joked that it is like going to see a skinny chef. I thought about it for a second and said that I want to go to restaurants where there are skinny chefs. It means they are remembering to eat healthy meals at reasonable hours and that the food they sell has healthy ingredients. When I challenged my husband with this comeback he laughed and said that is because I think chefs are health care providers as well. I agree completely. Everyone out there making food, discussing our health, leading us in exercise routines or talking about our mental health is a health care provider. Demand more of them all!